In recent years, Taiwanese basketball has reached an unprecedented peak. Besides the excitement and attendance of live events, the competition for online traffic and content is becoming increasingly fierce. Short video content marketing will be the key factor in this online traffic competition. According to statistics, P.League+ (PLG) 2021-22 season's first 30 online broadcasts accumulated 14.8 million views, more than doubling compared to the same period last year. This significant growth shows how short video highlights generated by video libraries can enhance fans' excitement about the games.

From on-site equipment planning to online real-time storage and tagging, helping PLG build a multi-angle video library

Building its own video library is a trend that Spot believes in for the future of enterprises. Spot collaborated with PLG to establish a proprietary multi-angle video library, connecting all on-site camera footage, uploading it to the cloud in real-time, and tagging each clip with a unique barcode. This system, similar to a library catalog, allows users to quickly find desired clips. In the multi-angle video library, users can easily switch between different perspectives and watch all the on-court footage. Additionally, it supports multiple audio sources, including both Chinese and English versions, providing more options for content creation and channel management.

Best preservation, offering unlimited development potential and diverse applications

By properly managing and tagging these video assets, they can be used not only for marketing content but also for team analysis, referee reviews, and creating various types of video content. This foundation could even extend to commercializing online digital assets through NFTs in the future. The first essential step for all these ambitions is to properly store and tag the videos in an efficient database.

Easy to use, accessible anywhere, continuous use

With Spot, PLG's marketing personnel can log in and use the system anytime, anywhere, as long as they have a computer and internet access. The content generation is uninterrupted. Spot's video library platform helps maintain the corporate brand image by including transitions and sponsor logos without needing editing software, making it easy for users to get started and upgrade seamlessly. This solves the past issue where sports leagues and teams lacked their own video libraries, with footage stored on TV stations or internal hard drives. It also resolves the problem of marketing personnel finding it difficult to access videos and search for specific clips, which traditionally took a lot of time and affected the speed of video production, diminishing the impact of short videos.

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In the video era, properly utilizing owned assets to create unique and commercial value‍

In this era where live broadcast video copyrights are hard to protect, viewers can easily download public YouTube videos to create content. Managing these multi-angle camera shots through your own video library will significantly enhance the timeliness and diversity of the league's video content. It will also include more behind-the-scenes footage and different angles of exciting plays, making the official videos more unique and commercially valuable.

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