July 31, 2023

【Customer Success】How to Create Massive Exposure for Live Events?

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In the digital age, live event streaming is no longer just about conveying on-site situations but, through AI technology, providing viewers with two powerful tools: subtitles and a large number of short videos, greatly enhancing the willingness to watch!

Event live streaming in the digital age transcends its original purpose. It not only conveys on-site situations but also attracts traffic, creates online buzz, and maximizes communication effects. However, traditional event live streaming faces some challenges, the most prominent being the lack of subtitles and the inability to provide short video content in real-time.

In the digital age, live event streaming is no longer just about conveying on-site situations but, through AI technology, providing viewers with two powerful tools: subtitles and a large number of short videos, greatly enhancing the willingness to watch!

First, No Subtitles in Live Streaming

The absence of subtitles in live streaming is particularly evident in events like Demo Days or panel discussions. Live streams without subtitles often leave viewers unable to fully understand the discussions or even watch in quiet environments, resulting in a poor viewing experience and ineffective live streams. Spot successfully addresses this issue with AI technology. By automatically generating AI subtitles, viewers can easily watch even in silent or noisy environments, enhancing the live streaming experience.

Using AI to Automatically Generate Subtitles at the 'Young Entrepreneurs Meet Lai Ching-te' Panel Discussion

Second, the Demand for Video Content Requires Real-Time and Fragmented Delivery

Today's audience demands content that is immediate and fragmented. People prefer watching concise, interesting, and quick content. Traditional long-form live streams fail to attract viewers, significantly reducing event exposure, especially for time-sensitive events. If content is published too late, it greatly affects the event's exposure effectiveness. Spot's quick editing and publishing system can produce short videos in real-time and publish them on major social media platforms, significantly enhancing event exposure and viewership willingness.

Numerous Interesting Short Videos

Finally, the success of an event relies heavily on the number of media reports. By scanning a QR code, media personnel can receive segmented videos and transcripts during the event without waiting, greatly enhancing media reporting willingness and convenience, earning high praise from the media. A total of 30 reporters utilized this feature, significantly boosting media relations.

Media Freely Accessing Videos and Transcripts

Conclusion

Facing the challenges of digital transformation, Spot injects technological power into traditional event live streaming, not only enhancing the viewing experience but also meeting the audience's demand for a large number of short videos, pushing event exposure to new heights. Event organizers can also more effectively convey event content and enhance event effectiveness.

Therefore, if you wish to enhance event exposure or provide viewers with an innovative viewing experience, Spot will be an indispensable essential tool.

#EventLiveStreaming #DigitalTransformation #AISubtitles #RealTimeEditing #ShortVideos


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